In 1937, Isabella Gilbert patented a beauty machine.
Her dimple maker โ two metal arms with marble nubs โ was supposed to create dimples by pinching cheeks. The American Medical Association hated it. Her patent expired sixty-four years ago.
Today: 60M+ TikTok views. $15 on Etsy. Manufacturing cost in Yiwu: under $2.
This is the playbook. Find an expired patent. Manufacture cheaply. Sell on TikTok Shop. The product itself is the marketing.